Factual

Fred Media is relaunching its international FAST channel Life Down Under, significantly expanding its programming lineup through a new content partnership with Seven Network. The channel, launched by the Australian distributor as a showcase for locally produced lifestyle, factual and documentary programming from parent company WTFN, is now broadening its offering with hundreds of hours of Seven’s primetime content. The refreshed lineup spans reality, home and design, and food programming, featuring titles such as Australia’s Amazing Homes, Extreme Weddings, Zumbo’s Just Desserts and Yummy Mummies.

The relaunch also creates a new FAST destination for content from Great Home Ideas, the digital lifestyle brand whose YouTube channel has been managed by WTFN-owned Radar since 2025. The channel offers DIY, gardening, food, lifestyle and pet-focused content drawn from the long-running Better Homes and Gardens franchise. Since assuming management of the brand, Radar has increased subscriber numbers and more than doubled channel revenue.
Life Down Under is currently distributed through Samsung TV Plus, LG Channels, Fetch and Plex in Australia and New Zealand, as well as LG Channels in seven European territories including the UK, the Netherlands, Norway and Sweden. Following the relaunch and the addition of Seven’s catalogue, discussions around further international distribution are underway.

Richard Henson, Director, Distribution & Content Partnerships at Seven Network, says: “Today, more than ever, it is important for television and digital companies to maximise the value of the IP they own and ensure their content is constantly finding new audiences. Radar has already shown us what is possible with strategically curated and managed digital channels on YouTube, so it was a no-brainer to now collaborate with WTFN’s Fred Media for FAST. Life Down Under is an established brand with a growing audience so we are excited for Seven Network’s content to be the impetus for its relaunch – and for our shows to become synonymous internationally with so much that is great about the Aussie lifestyle.”
Derek Dyson, WTFN’s Chief Commercial Office, with responsibility for both Fred Media and Radar, says: “Life Down Under has provided international audiences with a unique taste of Australia to date, but the addition of hundreds of hours of Seven Network’s brilliant lifestyle programming allows us to supercharge that offer. Now we can share an unprecedented range of authentically Aussie content with viewers in Europe, as well as domestically – and hopefully soon, further afield. We are delighted to have extended our partnership with Seven Network yet again. With touch points across linear, FAST and digital distribution, our relationship is a prime example of our Total Distribution strategy in operation, making sure that no relevant IP opportunities are left on the shelf.”