Kids

WildBrain is expanding the global footprint of the Teletubbies franchise ahead of the brand’s 30th anniversary in 2027 through a slate of experiential activations and new licensing collaborations brokered by WildBrain CPLG. The company is rolling out a broad international strategy spanning live experiences, consumer products, gaming, apparel, food and beauty categories as it looks to strengthen the preschool brand’s presence across key global markets.

Erin Morris, VP Global Franchise Strategy & Retail, WildBrain, said: “As we build towards the Teletubbies’ 30th anniversary, we’re significantly accelerating our content pipeline, licensing collaborations and a digital-first strategy designed to connect with today’s preschool parents and young audiences across key global markets—particularly on platforms like YouTube, where the brand continues to engage millions of families each month. This always-on approach is driving fresh discovery and sustained relevance for a new generation, while celebrating the joyful heritage that has made Teletubbies a global icon for three decades. With momentum building ahead of this major milestone, now is the time for partners to get on board the ‘Tubby train’ and unlock bold, colourful collaborations that tap into cultural nostalgia and celebrate 30 years of Big Hugs.”

Among the new activations, Teletubbies has launched a citywide takeover in Gyeongju, South Korea, featuring pop-up retail, interactive installations and themed tourism experiences. The franchise will also partner with National Museum of Modern and Contemporary Art (MMCA) in Gwacheon for a special exhibition running from June through August as part of the institution’s 40th anniversary celebrations. Additional experiential initiatives include a partnership with Pepper&Salt for the Starfield Balloon Festival in Korea and a collaboration with Spacetoon for the franchise’s first appearance at the Qatar Toy Festival.

On the licensing side, WildBrain continues to expand Teletubbies across multiple categories and territories. In collectibles, the company is extending its partnership with POP MART through additional blind-box launches beginning in 2026, while Chinese company ELSKA and U.S.-based Monogram International are also joining the brand’s collectibles program. New apparel and accessories collaborations include deals with Handcraft, ABG, Isaac Morris Ltd. and Centric Brands in North America, as well as partnerships with Diadora in Korea and Aykroyds & TDP Licensing Ltd. in the U.K.

The franchise is also growing across food, beauty and gaming. Collaborations include Korean retailer BGF Retail, confectionery company Namu International, cosmetics brands MISSHA and CLIO Cosmetics, as well as a new gaming partnership with Tencent in China. Household products company LION KOREA is also launching Teletubbies branded laundry capsules in the market.