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TAICCA at the Festival de Cannes and Marché du Film Presents Immersive Initiatives

TAICCA at the Festival de Cannes and Marché du Film Presents Immersive Initiatives
The Taiwan Creative Content Agency (TAICCA) is showcasing a wide-ranging slate of projects at the 2026 Festival de Cannes and Marché du Film, across immersive media, film restoration and international co-production initiatives.One of the standout titles this year is the Taiwan–UK–France co-production Playing with fire: An immersive odyssey with Yuja Wang, selected for the Cannes Immersive Competition. Directed by Pierre-Alain Giraud in collaboration with the Music Museum – Philharmonie de Paris, the project combines XR, mixed reality and spatial audio technologies to create a multi-sensory reinterpretation of classical music, highlighting Taiwan’s expanding expertise in immersive storytelling and technological innovation.

Taiwan is also represented in Cannes Classics with the digitally restored version of The dull-ice flower. First released in 1989, the acclaimed feature earned major recognition including Golden Horse Awards for Best Supporting Actress and Best Original Song, as well as international accolades from the Berlin International Film Festival and UNESCO for its humanistic themes. Its return to Cannes underscores Taiwan’s ongoing commitment to preserving and revitalizing its cinematic heritage for contemporary audiences.Taiwanese original IP continues to attract global attention in the adaptation market. 

The award-winning graphic novel The echo before dawn by Langchi has been selected for this year’s Shoot the Book! program at the Marché du Film, where it stands as the sole Asian entry. Organized in partnership with SCELF, the initiative spotlights literary works with strong adaptation potential for film and television.TAICCA Chairperson Sue Wang is leading the Taiwanese delegation to Cannes, marking the agency’s first official participation in the immersive market. She emphasized the increasing international demand for Taiwan’s XR productions and original IP, while also noting that the inclusion of The dull-ice flower demonstrates Taiwan’s ability to balance technological innovation with cultural preservation.Taiwan’s international co-production activity is further strengthened by Will you still be my friend, directed by emerging filmmaker Po-Shun Lu, which has been selected for HAF Goes to Cannes. The Taiwan–Singapore co-production has previously participated in Berlinale’s Far East in Progress and the Hong Kong Asia Film Financing Forum (HAF), confirming its growing international momentum.

On May 13, TAICCA will host the Taiwan immersive showcase at the Carlton Hotel, transforming a 450-square-meter black box venue into an advanced five-surface projection environment. The showcase will feature internationally recognized immersive works including Dark roomsDrift in time and Modern times, alongside projects supported by Taiwan’s Ministry of Culture and TAICCA’s co-production initiatives such as To hell with meSensory concerto: The seasons and The immersive carnival of the animals.

 Together, the lineup reflects the diversity and creative ambition of Taiwan’s immersive sector.TAICCA is also actively supporting the development of Taiwan’s immersive ecosystem through industry-focused initiatives. On the opening day of Cannes, the agency will organize a Pitching Workshop in collaboration with Cannes Immersive, designed to provide Taiwanese creators with strategic insights into international market trends and project development.

The participating companies span both production and exhibition sectors. Production partners include VIVE Arts, NAXS Studio, Serendipity Films Ltd., MISH: Arts & Creative Experiences Agency and Hello World. Participating immersive venues include Moondream Reality Co., Ltd., the National Taiwan Museum of Fine Arts (VR Gallery), Kaohsiung Film Archive (VR Film Lab) and Mediasphere Communications Ltd. (XR PLAYHOUSE), demonstrating the increasing maturity and international competitiveness of Taiwan’s XR industry chain.TAICCA is further expanding its international partnerships through a series of curated networking events. 

During SPOTLIGHT ASIA on May 17, the agency will meet with global producers and organizations to promote co-production opportunities and introduce the Taiwan Creative Content Fest (TCCF). Additional meetings throughout Cannes will connect Taiwanese companies with key international organizations including Ontario Creates, the Canadian Media Producers Association (CMPA), the New Zealand Film Commission, Proimágenes Colombia, Cinema Chile, the German Federal Film Board and the Red Sea Souk.Among the key networking events is Happy hour: Taiwan Hodala on May 15, designed to facilitate collaboration and business exchanges between Taiwanese professionals and international buyers.At the Taiwan Pavilion, a curated lineup of market-ready productions highlights the breadth of Taiwan’s current audiovisual output. Featured titles include the Taiwan–Japan romantic co-production Sinsin and the mouse, directed by Yukinori Makabe and starring Yukino Kishii and Tseng Jing-hua; the animated feature Welcome to Dolly’s house, selected as the opening film of the Contrechamp Competition at the Annecy International Animation Film Festival; and A ghost in the market, a female-led genre project blending horror, monsters and zombie elements, recipient of both the HAF-Kantana Award and the Red Sea Fund Award.

More information and the official online catalogue of the Taiwan Pavilion at Marché du Film 2026 are available at this link

photo: VIVE Arts
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