Industry

Madrid's audiovisual industry generated €7.51 billion in gross value added in 2025, accounting for 2.2% of the region's GDP and supporting more than 108,400 full-time equivalent jobs, according to the Madrid Audiovisual Sector Study 2026 released by the Madrid Audiovisual Cluster. Prepared by Analistas Financieros Internacionales (Afi) as part of the Madrid Audiovisual Observatory, the report highlights the Spanish capital's position as one of the country's leading audiovisual production hubs and forecasts continued industry growth through 2026. The findings were presented at an event organized by the Madrid Audiovisual Cluster in collaboration with Madrid City Council and the Regional Government of Madrid.

The report shows that Madrid is home to more than 3,600 audiovisual companies, a figure that has grown by 56% over the past decade, driven largely by expansion in film production. The region also offers more than 85,000 square metres of sound stages and production facilities, 537 cinema screens and 85 film festivals and showcases.
Raúl Berdonés Montoya, president of the Madrid Audiovisual Cluster, said: “Madrid is experiencing one of the strongest periods in its audiovisual history. The data we present today reflect the strength of an ecosystem that concentrates the largest pool of talent in the sector in Spain, brings together more than 3,600 companies, and generates an impact of over 108,000 jobs. This growth is the result of collaboration between companies, professionals and institutions, as well as a sustained commitment to innovation, infrastructure and investment attraction. Our challenge now is not only to maintain national leadership, but to consolidate Madrid as one of the major international audiovisual hubs and a benchmark in the content economy.”

According to the study, Madrid also leads Spain in cinema attendance and records above-average consumption of streaming services, underlining strong demand for audiovisual content across both theatrical and digital platforms. Industry sentiment remains positive for the year ahead. Nearly 62% of surveyed companies expect to expand their activity in 2026, with content production for streaming platforms and OTT services identified as the sector's main growth opportunity. International productions, technological innovation and audiovisual tourism were also highlighted as key drivers of future expansion.
The Madrid Audiovisual Cluster brings together more than 130 companies, institutions and organizations across the audiovisual and entertainment value chain, with the goal of strengthening the region's competitiveness, fostering innovation and positioning Madrid as a leading international production hub.