All3Media International is working directly with Monty Don and producer Alexandra Henderson to create Gardening with Monty Don, an original new FAST channel dedicated to content featuring the horticulturalist, writer and broadcaster, which includes the creation of exclusive new ‘compilation’ episodes of content hosted by Monty Don, created for the channel.
Following the channel’s North American debut on The Roku Channel in November, launching alongside channels focused on key talent, the channel has extended distribution in the territory through Plex, Tubi and Xumo Play, with further platforms currently in discussion for Q3 2023.
New content is being filmed for the channel, including introductions by Monty Don and exclusive compilation episodes hosted by Monty Don – bringing together All3Media International’s library content with the acclaimed gardener including the legendary long running Gardeners’ World as well as My Dream Farm and Big Dreams, Small Spaces.
In addition, to celebrate the Coronation of the British Monarch in May, Alexandra Henderson and the team at All3Media International have created a unique compilation featuring King Charles and the Queen Consort Camilla with Monty at Highgrove House, the Royal couple's country home and Longmeadow, Monty’s own garden, to air over the Coronation weekend across America.
These new partnerships for Gardening with Monty Don highlight the continued success of All3Media International’s digital strategy. The company achieved significant growth in FAST activity during 2022 and across the start of 2023, including building the distribution footprint for So… Real, its channel dedicated to lifestyle and reality content, and the single-IP channel dedicated to Midsomer Murders, which it has created new original material for with John Nettles. It has also launched single-IP channels for viewer favourites such as Homes Under the Hammer, Great British Menu and Fifth Gear.
Gary Woolf, EVP Strategic Development at All3Media International, commented, “We’re delighted to be working with Monty and Alexandra on this new channel dedicated to his gardening talent, and securing a growing footprint across North America, offering a fantastic opportunity to expand Monty’s US fan base even further. FAST channels hold great potential to maximise catalogue value for producers, and we have ambitious plans this year both for our existing channels and for a raft of new genre-dedicated and single-IP channels. What remains key to us is ensuring these channels deliver a really engaging viewing experience by working with our producers – particularly on single-IP channels – to dive deep into a brand and offer something that will appeal to newcomers, fans and superfans alike.”
Alexandra Henderson added, “It’s wonderful to be working with the digital team at All3Media International to create this new home for all of Monty Don’s programmes and series. This new channel offers the perfect viewing destination for garden enthusiasts. New viewers will be able to enjoy the delights of Monty’s own garden as shown on his regular BBC programme, Gardeners’ World as well as his travel series where he explores what makes each country unique as seen through their gardens and parks– and fans of Monty’s shows will be able to brush up on tips as well as finding inspiration as they prepare their own gardens for each new season. As the popularity and reach of FAST channels continue to grow, we look forward to seeing Gardening with Monty Don heading to more new platforms so it can be enjoyed by garden lovers all over the world.”