In the wake of the success of the psychological game The Traitors
(commissioned in 7 countries), the Dutch prodco IDTV and London-based Objective Media Group presented their last format The Unknown.
Also at the basis of The Unknown
there is a psychological element: the central premise is whether regular people dare to choose an unknown path rather than the safe, familiar one.
The contestants are blindfolded, taken to an airport, flown to another country and divided in two teams of five strangers. A mysterious game master constantly challenges the teams to make a choice between the certainty of the known or the risk of the unknown, traveling through a series of checkpoints. A huge cash prize is at stake.
Still too little info to judge it properly: but maybe this also is a psychological marketing strategy ; )
To read the other 2 articles about another social experiment about love beyond borders and a report of MipCancun, the biggest Latin American entertainment content market go to https://cmmespresso.substack.com/
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