Industry

First Italian Showcase in India

First Italian Showcase in India

After the first dates scheduled in Miami and Atlanta (7-9 October 2022), the initiative will arrive in India  from 12 to 15 October 2022: the spotlight will be on six films nominated for the David di Donatello, an award instituted by the Academy of Italian Cinema in 1955 with the aim of honoring the best Italian and foreign films released each year. 

The showcase will be inaugurated on 12 October in New Delhi by the special screening, in the gardens of the Italian Embassy, of Ennio by Giuseppe Tornatore, about the
legendary film composer Ennio Morricone.

All screenings will take place simultaneously, until 15 October, at PVR cinemas in Mumbai, Bengaluru, Delhi and at the historic New Empire cinema in Kolkata, in the presence of the institutions and some of the most famous names in Indian cinema. The films presented, in Italian with English subtitles, are Il Buco by Michelangelo Frammartino, Sulla giostra by Giorgia Cecere, Qui rido io by Mario Martone, L'Arminuta by Giuseppe Bonito and Ariaferma by Leonardo di Costanzo.

The initiative is part of a wider project of deepening cultural relations between Italy and India, organised by Cinecittà for the DGCA of the MiC in order to ensure a rapprochement with Bollywood and to stimulate meeting opportunities between producers, distributors and creatives of both countries.

Ambassador Lorenzo Angeloni, Director General for the Promotion of the Country System (MAECI) said: “The Ministry of Foreign Affairs has always considered the strategic value of audiovisuals as one of the best ways to portray Made in Italy abroad and promote Italian excellence. We have therefore decided to enhance Italian Screens in India as a celebration of the extraordinary 'Nation branding be IT' campaign, with special promotional events relating to screenings in the four Indian cities of Delhi, Mumbai, Kolkata and Bangalore. The ‘be IT’ campaign, launched in November last year, promotes with digital and social tools a new way of representing Italian excellence and Made in Italy, and this occasion with Cinecittà and our diplomatic consular network is an important showcase of visibility towards the Indian public”.  

After India, the busy calendar of appointments of Italian Screens will stop in Los Angeles from 31 Octoberto 2 November, in Sao Paulo from 4 November and in Berlin from 8 to 13 November. Afterwards, the festival will continue around the world until 2023, from Buenos Aires to Washington, New York, Seoul, Tel Aviv and Bogotà.
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