Format veteran Siobhan Crawford launches Glow Media

Format veteran Siobhan Crawford launches Glow Media
Format veteran Siobhan Crawford and Belgian Production company Free Kings are launching a new unscripted distribution entity, Glow Media.
Launching at MIPCOM, Glow Media will be based in the UK and Belgium. The company aims to illuminate good original content, at any stage, and connect markets.
Siobhan Crawford has been in unscripted distribution for 18 years including at DRG, Zodiak and Banijay, most recently head of Sales and Acquisitions at Belgian distributor Primitives, where she revived adventure format The Mole on Netflix globally.

Free Kings is the Belgian production house owned by Ex-Blazhoffski (WarnerBelgium) MD Geert Willems and Muriel Maebe, formed in 2018 they are the producers of Bake Off Belgium and Celebrity Dinner Guest.
Crawford says: “no path to market looks the same for formats. The strength of Glow is its ability to source content, redevelop/format a good idea and connect partners, bridging the gap between Europe and the rest of the world in a strategic way”.
Free Kings Geert Willems/Muriël Maebe say: “It’s very exciting times for creators of content and format owners. More than ever, a good home for your ideas is essential. We understand that a perfect locally adapted format is as valuable as a good creation. Being part of Glow Media with Siobhan is a great opportunity to help share the content of passionate tv creators with the rest of the world.”
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