At the start of MIPCOM, All3Media International reports the sale of its new dating show The Love Trap to TF1 France. This is ahead of the show’s domestic launch on Channel 4 in the UK, which is created and produced by Great Scott Media.
This exciting new format has been snapped up ahead of launch by Julien Degroote, Head of Content Development at TF1 to go straight into a series production for its channel TFX.
In the modern world of dating, it's harder than ever before to know who to trust. Now this brand-new reality-gameshow hybrid ingeniously subverts familiar dating show tropes, by getting audiences to question just how good we all are at spotting a genuine connection. A charismatic host presides over The Love Trap, as ten women do all they can over a series of dates to win the affection of one single man. In a twist, only half of the women want to win the bachelor’s heart, the other half want to stay in the game to be one step closer to winning a big cash prize and neither the audience or bachelor know which is which. Successfully enticing the single man means they also avoid the exit at the end of each episode when one suspected love trap will be dumped, quite literally, through a trap door.
The deal was negotiated by All3Media International’s Graham Spencer who added; “The French know the delights and perils of dating – and this show highlights both of those aspects in abundance! We are delighted that the show has been acquired by such a prestigious broadcaster– it’s a testament to its approach on a classic theme.”