Industry

Over six million new video streaming subscriptions in UK during lockdown

Over six million new video streaming subscriptions in UK during lockdown
Over six million new video streaming subscriptions were purchased across theUK in the three months leading up to April. 21% of British households purchased a new
subscription and they sought more entertainment options during lockdown, taking the average number of subscriptions per household to 2.3. 52% of new subscriptions were for Disney+ (which launched 24 March); almost half of subscribers elected for an annual subscription. Access to back catalogues proved a key differentiator, creating challenges for those brands without wide ranging shows.
casta diva
FORMATBIZ-900x120
J14980_FORMATBIZ_900Wx120H_DIGITAL_BANNER_SCRIPTED_FORMATS_AW
BACK-TO-SCHOOL_900x120 (002)
ATF