Industry

Pickbox is broadening its offering with the launch of a new pay-TV channel, Pickbox 2, which serves as a content addition to the current Pickbox TV — now rebranded as Pickbox 1.

Pickbox 2 introduces a clearly defined lineup centered on emotions, everyday escapism, and light, feel-good entertainment, accompanied by the slogan “Less crime, more feeling.” The channel targets viewers who enjoy softer, easygoing programming.

“Pickbox 2 represents an important step in expanding the Pickbox brand, allowing us to bring even more entertainment to viewers across the region," said Sanja Božić-Ljubičić, CEO and founder of Pickbox.

The channel’s schedule is built around established international formats, including reality series from the US and the UK, Latin American telenovelas, home and lifestyle shows, and well-known cooking formats. All titles are curated to offer comfort, relaxation, and emotional lightness, avoiding heavy topics, news, or conflict-driven programs.

Pickbox 2 provides operators with added value through a commercially appealing and clearly positioned pay-TV channel.