Markets

Argentina brought more than 140 audiovisual professionals to the sixth edition of Iberseries & Platino Industria, held from September 29 to October 2, 2026, at Matadero Madrid. Through its participation in the International Audiovisual Market (MAI), Iberscreenings, professional meetings and conference sessions, the country promoted its talent and projects while seeking new opportunities for financing, co-production, distribution and international collaboration.
One of the main pillars of Argentina’s participation was the International Audiovisual Market (MAI), where the country presented a dedicated space under the Argentina Audiovisual brand, alongside Córdoba’s Audiovisual Hub. The space served as a meeting point for Argentine professionals and companies, supporting the international visibility of the country’s audiovisual industry.
The official inauguration was attended by Wenceslao Bunge Saravia, ambassador; Sebastián Laino, minister counsellor and head of chancery; María Paula Mac Loughlin, minister and head of the Economic, Commercial and Investment Section; Juan B. Scartascini Del Río, counsellor; Carlos Pirovano, president of the National Institute of Cinema and Audiovisual Arts (INCAA); Ralph Haiek, executive director of Ventana Sur Argentina; Diego Marambio, deputy manager of INCAA’s Film Commission; Victoria Castro, director of Investment, Promotion and International Trade at PromArgentina; and Máximo Jacoby of PromArgentina.

Argentina also organised the Argentina Audiovisual Pitch, presenting local series projects seeking financing, co-production, distribution and exhibition opportunities. At Iberscreenings Premier Cine, Pepita, La Pistolera was presented at Cineteca’s Sala Azcona, with the participation of Lucas Jinkins, CEO of Zeppelin Studio Latin America; Argentine actress and producer Luisana Lopilato; and Javier Furgang, director of The Remake.
Argentina also featured in Coming Soon: Disney+ and Luzu TV — Building Fiction from a Digital Phenomenon: Somos así, la serie de Nadie dice nada, a session exploring the adaptation of Nadie dice nada, one of the country’s digital entertainment phenomena, into its first scripted series. Participants included Daniel Burman of Disney+ – The Walt Disney Company Latin America; Nico Occhiato of Luzu TV; and Santiago Talledo of Crea Contenidos, with journalist Alejandra Musi as moderator.

Argentine projects also featured across the event’s development initiatives. A total of 19 of the 84 projects selected for the Platform and Production Company Pitch sessions involved Argentina. Three feature films with Argentine participation were selected for the Co-production and Financing Forum: Los inexpertos, from Chile’s Quijote Films and Argentina’s Gentil Cine; Por qué volvías cada verano, from Argentina’s Mostra Cine and CT, alongside Spain’s Atrece Creaciones; and Tres mujeres, from Spain’s Las Hormigas Negras and Damita Joe, Italy’s Ginevra Film, and Argentina’s Sombra Cine. The Literary Works for Audiovisual Adaptation Pitch included Mi vida con él, by Silvina Estévez, an invited Argentine project developed through Puentes Creativos, a laboratory promoted by the Buenos Aires Film Commission. Meanwhile, projects including Blister, Cora, El caracol, La Streamer más buscada and Por qué volvías cada verano were listed among the selections for Thinking Like a Producer: Creative Business Strategy, a workshop led by Leonardo Zimbrón of 3Pas Studios. The session explored creative strategies, business models and fiction development from a market perspective.

Argentine professionals
Argentine executives and creatives also participated in the conference programme. Director Daniela Goggi joined an Amazon MGM Studios session on emerging talent, while Juan José Méndez of Netflix and Ignacio Rey, president of FIPCA, took part in a discussion on audiovisual training. Pablo Culell of Underground Producciones – Telemundo Studios and Manuel Trancón of Warner Bros. Discovery Latin America addressed literary adaptations, while Lorena Quevedo of Twins Latin Films | Río Ancho Films explored opportunities in microdramas and emerging production models.