Righini joins the team led by Gian Paolo Tagliavia, Group’s Executive Vice President of TV, Digital, and Talent, and will manage the development strategy and production of television projects and new formats for digital platforms, focusing particularly on unscripted content. EVP Tagliavia commented: “We are living through a deeply transformative stage in the market, with growing opportunities for convergence across different platforms, and Massimo, with his experience in the entertainment landscape, will make a very important contribution to Colorado’s development by expanding and enhancing our content offering.”
Colorado's expansion is part of Rainbow’s overall strategy, conceived and led by Iginio Straffi, Founder and Chairman of the Group, and aimed at further developing a venture that has now become a leading player in Italy and internationally.
Straffi commented: “We are very pleased to welcome Massimo Righini to Colorado Film. Massimo immediately impressed me with his passion, creativity, energy, and editorial expertise. His deep knowledge of the creative industry represents a significant asset for us as we move forward on this new path. Massimo Righini’s appointment confirms our commitment to continue investing in people who can support us through new creative challenges.”
Massimo Righini, Creative Development Director – Television, Formats, and Unscripted at Colorado Film, commented: “Joining Colorado Film means having the opportunity to develop new ideas within a group that has turned Italian creativity into an international asset. I thank Iginio Straffi and Gian Paolo Tagliavia for their trust and for the vision we share. My goal is to contribute to the growth of the Group’s television and digital programming by developing original formats that combine editorial identity, popular appeal, and international potential. It’s a job that requires creative thinking, an understanding of the audience, and the ability to transform ideas into concrete production projects—experience that I bring to Colorado to share with the team, the writers, the talent, and our partners.”
A manager and creative director with over thirty years of experience in television entertainment, Massimo Righini has built a career that combines editorial content creation, format development, and creative and operational leadership. Throughout his career, he has contribute, in roles as a writer, editorial supervisor, and creative producer, to the production of over 80 television programs and the adaptation of international formats for the Italian market.
He has collaborated with major production companies and broadcasters, including Mediaset, Endemol Shine, Fascino, Magnolia, and Banijay, working on projects for Rai, Discovery, and Sky. Among the programs to which he has contributed are Il Collegio, Matrimonio a prima vista, Bake Off Italia, La Talpa, Guess My Age, and Camionisti in trattoria.
Among the productions created by his division during the time he spent at Casta Diva are La porta magica for Rai 2, Holiday Crush for Prime Video, and Come una volta – Un amore da favola for Discovery Plus.
