Format

Banijay Entertainment has unveiled The Million Dollar Idea (Die Millionenidee), a new original primetime entertainment format created by Endemol Shine Germany for SAT.1 and Joyn. Hosted by one of Europe's most successful entrepreneurs, Ralf Dümmel, the series follows everyday inventors as they transform creative concepts into commercially viable products.
Designed to prove that a single idea can become the next big success story, the format welcomes participants from all backgrounds, whether they arrive with a simple sketch, an early prototype or a fully developed invention ready for its next stage. Contestants present their concepts to Dümmel and a panel of experts, who help refine the products, tackle manufacturing challenges and develop branding, production and retail strategies to prepare them for market.

Fabian Tobias, Managing Director, Endemol Shine Germany, said: "The Million Dollar Idea has the power to change lives. Someone can walk in with a single spark of creativity and leave with a real, tangible product and the chance to become a million-dollar success story. What makes the format truly unique is that it takes viewers through every stage of the journey from idea to shelf, with successful inventions continuing to thrive beyond the series. It is emotional, authentic and full of possibility, showcasing that the next great idea can come from anyone."
James Townley, Chief Content Officer, Development, Banijay Entertainment, added: "Everyone can relate to the excitement of having a great idea and imagining what it could become. The Million Dollar Idea taps into that universal ambition and turns it into uplifting entertainment. Given Endemol Shine Germany's creativity and proven ability to develop standout formats, The Million Dollar Idea will be another brilliant addition to Banijay Entertainment's growing catalogue of original IP."