Commenting on the appointments, Harvey said: “I am thrilled that Louisa Forsyth is taking up the role of VP UK and Ireland, and couldn’t be more delighted to welcome Jonathan Hughes into ITV Studios as our new VP Germany and Benelux, they are both outstanding commercial strategists. Louisa’s deep-rooted relationships with British producers and her intimate knowledge of our organisation make her an exciting choice to spearhead our UK sales strategy. And Jonathan's unrivalled track record in driving high-value sales and co-productions across EMEA made him the natural choice for growing our business in Germany and Benelux.”
Forsyth has been promoted internally after serving as Vice President, Global Content, Scripted. In her new position, she will oversee pre-sales, co-productions and distribution of ITV Studios' catalogue of more than 100,000 hours across the UK and Ireland. Hughes joins ITV Studios from All3Media International, where he spent a decade managing sales across German-speaking Europe, France and the Benelux region.
The appointments follow a broader expansion of ITV Studios' international sales division, including the recent recruitment of Zack Wallace as Director, Unscripted, US & LATAM; Eliana Barbosa as Senior Sales Manager, Unscripted, Italy, Iberia and Central & Eastern Europe; Ben Nohr as Sales Manager, Unscripted, France and Germany; and the promotion of Lucy Pryke to Sales Manager, Unscripted, Nordics and Benelux.
The appointments follow a broader expansion of ITV Studios' international sales division, including the recent recruitment of Zack Wallace as Director, Unscripted, US & LATAM; Eliana Barbosa as Senior Sales Manager, Unscripted, Italy, Iberia and Central & Eastern Europe; Ben Nohr as Sales Manager, Unscripted, France and Germany; and the promotion of Lucy Pryke to Sales Manager, Unscripted, Nordics and Benelux.
