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One of the hottest question during the panel “Focus on Microdrama: The Game Is On – When to Make Your Move” at Conecta Magaluf (May, 25-28, 2026), with João Maia Abreu (Head of Business and Coproductions, SPI) and Jay Blumenfield (CEO, The Jay and Tony Show) was about the business model of microdrama. While the format is attracting growing attention from producers, platforms and investors, its economics remain complex and highly dependent on scale, distribution strategy and revenue sharing.
For Jay Blumenfield, CEO of The Jay and Tony Show, the current model is still evolving, but one thing is clear: production costs are extremely low compared to traditional scripted content, and that changes the financial logic of the business.“The budget is about 150,000 to 180,000 US dollars for a 70-minute, 65-episode microdrama, said Blumenfield. It’s really hard with those prices to make margins as a producer, so the way that we’ve been looking at it is to finance with the relationship and the platform in place, and, if we finance, to get a decent piece of the back-end revenue share. When these things hit, because of the paywalls, they can make a lot of money. When they don’t hit, you probably break even, so it’s not too big a risk, and relatively the prices are low, so again, it’s about scale. It’s a little like a VC investing in 50 companies so that they get one Facebook, and that’s sort of what this game is right now. Again, literally, since I’ve been here for three days, every day I look at the news and LinkedIn and whatever, and the whole microdrama world changes every morning, so by the time this panel is over, something new will have happened: a new platform died, a new platform was built, and somebody got 75 million eyeballs, and I don’t know if they made money or not.”
