Kids

Fremantle has partnered with PBS Distribution on a new digital initiative aimed at expanding the reach of several established brands across YouTube. The collaboration covers four titles, including children’s series Arthur, Peep and the Big Wide World and Piripenguins, alongside culinary brand Jacques Pépin. The agreement focuses on launching and growing dedicated YouTube channels for the featured properties, with an emphasis on audience engagement, brand extension and digital growth strategies.

The channels include Jacques Pépin, produced by KQED for worldwide distribution; Arthur, produced by GBH for worldwide distribution excluding the US; Peep and the Big Wide World, also produced by GBH for worldwide distribution excluding Canada; and Piripenguins, produced by Eaglet Films and Red Monk Studio for BBC and Rai in North America. Under the deal, Fremantle will oversee the creation and distribution of digital content based on the series, including clips, compilations and YouTube-specific video assets.

Robert Cocker, SVP of Social & Digital at Fremantle, said: “We’re thrilled to be partnering with PBS Distribution to bring these much-loved brands to even wider audiences across digital platforms. This partnership reflects our continued focus on building global digital ecosystems around world-class IP. From launching new channels to scaling existing ones, we’re excited to apply our expertise in content creation, optimisation and monetisation to maximise the reach and impact of these standout programmes.”
Andrea Downing, President of PBS Distribution, added: “YouTube has become the front porch for how people discover content they love and partnering with Fremantle gives us the ability to build a compelling presence for these series.”

The initiative further strengthens Fremantle’s digital-first strategy as the company continues to expand premium content brands across online platforms and streaming ecosystems.