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Already active across Europe and the MENA region, İki Dakika Creative House positions itself as the first professional studio fully dedicated to vertical drama series created specifically for platforms such as Instagram, TikTok and YouTube, without relying on proprietary apps or traditional OTT services. The company also produced Turkey’s first vertical drama series distributed exclusively through social media channels.

The company’s arrival in Italy reflects the growing international interest in mobile-first storytelling and social-native entertainment formats, where short episodes, emotional immediacy and rapid consumption patterns are reshaping audience habits, particularly among younger demographics.
At the center of İki Dakika’s strategy is the idea that the vertical screen should no longer be considered an extension of digital communication, but rather a new narrative ecosystem with its own language, pacing and production logic. The company develops content through shorter production cycles, highly interactive storytelling structures and narratives specifically tailored to smartphone consumption.

İki Dakika Creative House produces drama, comedy, romance, thriller and youth-oriented projects, with most titles developed both as vertical series and as longer horizontal versions, expanding their editorial and distribution potential across multiple platforms and markets.

Among the key titles introduced during the Italian launch are New Generation Family, a family comedy consisting of 50 vertical episodes and a 95-minute horizontal version starring Eda Ece, Sumru Yavrucuk and İbrahim Selim; Semt Çocuğu, a neighborhood comedy developed in 60 vertical episodes; and NKBİ – Ne Ki Benden İstediğin, a romantic coming-of-age series available both as a 60-episode vertical production and as a 65-minute horizontal feature.

During the Venice presentation, founder İlkin Kavukcu also announced that the company will soon begin production on a new series in Italy, marking a further step in its international expansion strategy and signaling its intention to establish a long-term presence in the country.

Several talents already involved in previous İki Dakika productions attended the launch event, further highlighting the creative universe already built around the company’s projects. Among them were Pelin Karahan, Erdal Özyağcılar, Gökberk Demirci, Seçkin Özdemir, Melisa Doğu, director Mustafa Kotan and screenwriter Ece Yosmaoğlu.

The company’s social-first strategy has already generated significant audience engagement. According to figures shared during the launch, İki Dakika productions have reached up to 390 million views, 24 million unique users, more than 3 million likes and interactions and over 615,000 shares. Overall, the company reports more than 600 million cumulative views and 100 million watched minutes across its flagship series, all achieved organically without paid advertising campaigns.

Leading the company is Kavukcu, whose background combines television journalism with editorial and strategic media management. Through İki Dakika Creative House, she is now developing an entertainment model fully aligned with the viewing habits of the mobile generation.