Markets

At the upcoming edition of Seriencamp Conference, taking place in Cologne from June 9-11, one of the most significant initiatives presented to the international industry will be Story Exchange, a new platform designed to strengthen collaboration between writers, producers, commissioners and emerging creative talents across Europe. Conceived as the central talent and project market of the conference, Story Exchange reflects the growing ambition of Seriencamp to position itself not only as a showcase for premium television content, but also as an active incubator for the next generation of scripted series.

The initiative is structured as a multi-layered marketplace where creativity, financing opportunities and international networking converge. Through curated pitching sessions and dedicated networking activities, Story Exchange aims to facilitate the development of new projects while connecting emerging voices with key decision-makers from the European audiovisual industry.

One of the core elements of the program is the Co-Production Pitch, a live presentation session featuring up to eight international projects selected by an international jury. The selected teams present their concepts on stage in front of producers, distributors, investors and potential co-production partners. The goal is to encourage cross-border collaborations and accelerate the development of projects with strong international potential.

Alongside this section, the Writers’ Vision Pitch focuses specifically on creators and writers working on early-stage ideas. Writers and producers are invited to pitch their projects directly to industry experts, commissioners and executives. Eight projects are selected by an international jury to participate in the live pitching session, while additional titles gain visibility through the digital platform associated with the initiative. The section highlights Seriencamp’s attention to author-driven storytelling and its commitment to supporting original creative voices at an early stage of development.

Another important component is the Producers’ Vision Pitch, which shifts the focus from projects to production companies themselves. Four selected European production companies are invited to present their editorial strategies, creative identities and current slates. This format gives writers and creators a clearer understanding of potential collaboration opportunities and offers valuable insight into the production philosophies shaping today’s European scripted landscape.

The initiative also dedicates significant attention to emerging talent through Talent in Progress, a showcase designed to spotlight promising new creatives and connect them with industry professionals looking for fresh perspectives and innovative storytelling approaches. In a market increasingly focused on discovering original voices capable of appealing to both local and global audiences, this section represents one of the most strategic aspects of the program.

Complementing the live activities is the Digital Story Exchange, an online project platform that extends the visibility of the selected projects beyond the physical event itself. Up to twenty curated projects are made accessible digitally to accredited conference participants ahead of the conference, allowing buyers, commissioners and producers to explore potential collaborations in advance and facilitating more targeted meetings during the event.