Format

Banijay Entertainment confirms Endemol Shine Poland will produce a new season of Naked Attraction (Magia Nagości. Polska) for Zoom TV, marking the format’s return after a one-year hiatus. Originally created for Channel 4 in 2016 by Studio Lambert, part of All3Media, the format has become a global hit, with local adaptations across markets including the Czech Republic, Denmark, Finland, Germany, Norway, Spain, Sweden and Italy. Built around a “dating in reverse” concept, the show challenges traditional first impressions by encouraging participants to prioritise authenticity over appearance.

In Poland, the series has already run for four seasons, driving strong audience engagement and debate around body image and attraction. The upcoming fifth season will be hosted by Julia Oleś.

Michal Kaszuba, Head of Production at Endemol Shine Poland, says: “Naked Attraction has already built a strong following in Poland, and after a year off-air, we’re proud to bring it back. It’s a show that sparks conversation, challenges perceptions, and we’re confident the bold format will once again resonate strongly with Polish audiences.”
Ben Packwood, SVP Sales for CEE at All3Media, adds: “It is great to see Magia Nagości. Polska returning to Polish screens for a fifth season in 2026. Zoom TV has proven that Naked Attraction has a dedicated local audience and can continue to be a ratings winner, year after year.”