Kids

Banijay Kids & Family has announced an expanded partnership with WildBrain to share content across their respective YouTube channels. Under the new agreement, WildBrain will host a range of Banijay Kids & Family titles on its world-leading YouTube network, with the ability to sell direct advertising inventory through its in-house Media Solutions team. Key titles heading to WildBrain include seasons 1-6 of "Totally Spies!" in multiple languages, "LoliRock", and "Mister Maker Arty Party".

In exchange, Banijay Kids & Family Digital will host select WildBrain properties across its ZeeKay network. This curated selection includes all seasons of "Boy & Dragon", "In the Night Garden", and "Slugterra".

Dan Lewsey, SVP Digital and Social Media, Banijay Kids & Family says: “Banijay Kids & Family and WildBrain each bring a powerful combination of premium kids’ brands and significant digital scale. Together, we’re able to harness that scale, cross‑pollinate audiences, and unlock mutually beneficial growth across our respective networks.”

Kate Smith, EVP Audience Engagement, WildBrain, says: "Building on our long-standing partnership to publish 'Mr Bean' on our WildBrain channels, this new content partnership is part of WildBrain’s expansion of premium kids’ TV channels on YouTube. Banijay Kids & Family advertising inventory is a perfect partner to WildBrain’s line up for advertisers who need 100% brand-safety and scale and premium ad placement.”