Kids

Rainbow has launched "Winx Club & Friends", its inaugural themed SVOD channel now available on Prime Video. This launch marks a significant step in the company’s innovation strategy, offering a new way for audiences to engage with its extensive catalogue. Starting March 10, 2026, the channel is accessible in Italy, France, the United Kingdom, Finland, and Sweden via a direct subscription on the platform.

The channel serves as an entertainment hub featuring Rainbow's most iconic brands, including "Winx Club", "World of Winx", "Huntik: Secrets & Seekers", "Maggie & Bianca: Fashion Friends", "Regal Academy", and "PopPixie".

Designed for fans of all ages, the offering provides a curated, ad-free experience that will be updated monthly with new episodes and films. Beyond Rainbow’s own franchises, the channel aims to eventually incorporate successful properties from other studios, expanding its reach to an international viewership that currently exceeds 100 million people.

“With Winx Club & Friends, we are taking a natural step in the evolution of Rainbow as a global content studio,” said Marco Azzani, EVP Digital Channels and Distribution at Rainbow. “The channel was created with the goal of offering fans a simple, flexible, and ongoing experience that enhances our most beloved franchises — as well as those of our partners — over time. It is a project that strengthens our direct relationship with audiences and allows us to experiment with new distribution models, while remaining true to the quality and values that have always defined our content.”