The series premieres this week on Astro Ceria and Astro AEC and will be available on Astro GO and sooka. Super BOOMi will also make its first official Malaysian mascot appearance at Astro’s Hello Putrajaya event on 6 December 2025.
This partnership builds on the brand’s recent regional momentum, including launches on Hong Kong’s VIU TV and new season acquisitions by Singapore’s Mediacorp for both Super BOOMi and Up Studios’ Piggy.
Created by award-winning author and Up Studios founder Trevor Lai, Super BOOMi is one of Asia’s longest-running animated series, backed by Tencent Video, exceeding 7 billion online views and consistently performing strongly on Chinese broadcasters such as CCTV-14 and Hunan TV. Its focus on coding and AI themes is expected to drive further licensing interest.
According to Putri Yasmin
Megat Zaharuddin, Vice President of Astro's GenNext
business: “At Astro, we are deeply committed to offering content that
entertains and enriches our younger audiences. That’s why we’re
thrilled to welcome a leading international animation series, Super BOOMi, as
part of the Astro lineup, and introduce Malaysian viewers to this
IP at our flagship Hello Putrajaya event, where families will have
plenty of opportunities to engage with the brand. Super BOOMi has
already captured hearts across Asia, and we’re confident that this vibrant
character and his imaginative world will inspire, entertain, and enrich young
minds here in Malaysia.”
Min Lim, Vision New Media’s CEO comments: “Astro is the perfect partner for Up Studios and Vision Plus Entertainment. Its huge reach and long-standing commitment to providing the best kids’ viewing experience, where children can learn, play and grow with confidence, makes it an ideal home for Super BOOMi. When you add in its ability to develop brands in a meaningful way and engage directly with families at a range of major events such as its popular ‘Home of Kids’, there really was no other company for us to work with!”
Trevor Lai, founder of Up Studios and creator of Super BOOMi adds: “This amazing new deal demonstrates just why we partnered with Vision Plus Entertainment for the region: We knew that Min and the team would find us the best possible TV and licensing opportunities in Malaysia and with Astro, they have helped ensure the Super BOOMi universe is in good hands as we continue to grow across Southeast Asia. We look forward to bringing BOOMi to millions of new fans in this new phase of growth for the franchise.”
