Serious Kids has secured the international rights to "Høj", an animated series created by Skjaldborn in Copenhagen for children aged 6–9. Høj, an exceptionally tall dwarf because of his mixed background, faces new challenges after already losing his mother and then misplacing a mystical gem to a malevolent giant. With the assistance of the dwarf girl Trin and the elf Alfarim, Høj sets off on a quest where he must learn to control shapeshifting and unite his companions to confront dark forces — all while experiencing an extraordinary adventure.
Skjaldborn has completed 26 of the 52 x 11’ episodes for DR, and these installments are currently broadcasting on DR, SVT and svYLE this year. Serious Kids unveiled the IP at Mipcom Junior 2025, and the English-language version is being recorded at Flix in Manchester.
Julie Lind Holm Hansen, Editor at DR Ramasjang, notes: “At DR, we are, among other things, currently investing in strong serialized storytelling because we see the value it brings to young audiences. When done right, a serialized format allows for deeper emotional engagement, character development, and a sense of anticipation that keeps children coming back week after week. We believe in building universes that young viewers can truly immerse themselves in — something that 'Høj' offers through both its narrative structure and its rich, mythologically-inspired world. We're super excited to see how it connects with international audiences.”
Edith Marie Nielsen, Partner and Executive Producer at Skjaldborn, adds: “With 'Høj', we wanted to create a show that doesn’t just entertain, but draws kids into a rich and ever-expanding universe where they can unleash their inner nerds — filled with elves, dwarfs, giants, and other mythological beings. It is exciting to see broadcasters like DR embracing this kind of long-form storytelling and helping lead the way. Their support has been essential in shaping 'Høj' into the epic, character-driven adventure we always hoped it could become. We are thrilled to sign this deal with Serious Kids, with whom we have enjoyed talking to since we first connected at APD in Stuttgart. There has been a lot of interest in the series internationally and we look forward to seeing that solidified in deals over the coming year.”
Genevieve Dexter, Founder and CEO of Serious Kids, comments: “It’s great to see the wonderful Nordic storytelling talent expressed in such a funny and gripping original animated adventure story. Older children need deeper and longer narratives to feed their imagination and we look forward to introducing 'Høj' to the world.”
