Kids

Peyo Company has teamed up with Hybe and Pledis Entertainment for a collaboration between the K-Pop group Seventeen and “The Smurfs”.

A teaser video dropped on social media, as the date is coinciding with both The Smurfs' 67th anniversary and the 2nd anniversary of Seventeen's single “God of Music.”

Fans of Seventeen and The Smurfs can now get excited and anticipate this unique partnership.

Seventeen—comprised of S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The 8, Mingyu, DK, Seungkwan, Vernon and Dino—have rocketed to the forefront of the music scene fueled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The 13-piece act’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance.

Blue and cute, standing only three apples high, the Smurfs value team spirit, friendship, tolerance, fun, working together and respect for nature. The Smurfs animated series (2021) airs worldwide on Nickelodeon, on local free-to-air channels and is available on Netflix, Paramount+ and Amazon Video. In July 2025, a new Smurfs movie produced and distributed by Paramount Pictures starring Rihanna as Smurfette was globally released at theatres.