Format

Banijay Asia, part of Banijay Entertainment, today unveiled its latest disruptive format: Race to Space Thailand. Developed by Banijay Asia in partnership with the Space Exploration & Research Agency (SERA) and produced by Deepak Dhar’s CreAsia Studio for TrueVisions NOW, the show will see a Thai citizen journey into space for the very first time. SERA will provide the scientific and technical backbone, working alongside CreAsia to deliver this truly “out-of-this-world” experience.

Deepak Dhar, Founder & Group CEO of Banijay Asia, Endemol Shine India, and CreAsia Studio, commented:“As an Indian creator and producer, it fills me with immense pride to see our ideas transcend borders and push the boundaries of storytelling. Race to Space Thailand is not just a television format – it’s a movement that opens the door to space travel and inspires millions to dream without limits. Thailand is only the beginning; the format will soon expand to India and across Southeast Asia in collaboration with SERA.”

For Banijay Asia, Race to Space represents far more than a bold new project – it marks a milestone where Indian-born creativity is shaping global frontiers. By fusing science, ambition, and entertainment, the format promises an unprecedented experience for audiences.

Mr. Ongard Prapakamol, Head of TrueVisions and Media, True Corporation PLC, said:“At TrueVisions NOW, our mission is to be the Home of Entertainment in the digital era, offering world-class, one-of-a-kind content that resonates with today’s digital lifestyles and fuels boundless inspiration. This historic partnership with CreAsia not only positions Thailand on the global entertainment map but also opens a new frontier for the nation. For the very first time, Thais from every walk of life – regardless of profession or gender – will compete for a once-in-a-lifetime opportunity.”

Mrinalini Jain, Group Chief Development Officer – Banijay Asia & Endemol Shine India, added:“Race to Space is a landmark concept in Banijay Asia’s journey of global storytelling. It embodies aspiration, innovation, and inclusivity – giving everyday people the chance to live their most extraordinary dream. We are thrilled to partner with SERA in making this vision a reality.”

Joshua Skurla, Co-Founder of SERA, concluded:“Our collaboration with TrueVisions NOW and CreAsia Studio is built on a shared mission: to inspire an entire nation. Together, we’re creating a cultural phenomenon that unites people through a collective dream. We are honored to play a role in this moment and look forward to expanding the format to India very soon.”