Format

The popular word-based game show THINK, originally launched in Turkey in 2009 under the title Kelime Oyunu, continues to expand internationally. The format, owned by Bavaria Entertainment and distributed globally by Sera Film, has sustained long-term success thanks to its dynamic pace and universally appealing concept.

To date, THINK has been adapted in five territories—Turkey, Romania, Slovakia, Poland, and for Kurdish-speaking audiences—demonstrating its wide-reaching resonance. Most recently, the format was optioned in Spain, signaling growing interest from additional markets.

In Romania, THINK has enjoyed remarkable success. Licensed in 2022 by Kanal D under the local title Jocul Cuvintelor, the show is hosted by well-known presenter Dan Negru. With more than 300 episodes aired, the format has now been officially renewed for both a fifth and sixth season, solidifying its status as a staple in Romanian primetime programming.

Idil Belli, CEO of Sera Film, commented: “We have always believed in the global potential of THINK. Having surpassed 3,750 episodes in Turkey, we’re thrilled to see the format replicate its success in Romania. In a time when the industry is in search of scalable, high-return formats, THINK proves its adaptability and enduring audience appeal.”

Fatih Salış, News and Internal Productions Director at Kanal D Romania, added: “Jocul Cuvintelor cu Dan Negru has become a true phenomenon in Romania. It has shaped new viewing habits and consistently ranks Kanal D at number one in its timeslot. Romanian viewers clearly value a quiz show that blends entertainment with intelligence, and we are proud to deliver high-quality programming that meets their expectations.”

The show’s easy-to-follow and family-friendly format even inspired a mobile game, which has been downloaded over 100,000 times to date, further extending its brand reach.

In each episode, five contestants compete to guess 14 words, starting from four letters and progressing up to ten. The longer the word, the more points earned—demanding a strong vocabulary, quick thinking, and tactical gameplay.