Markets

NATPE Budapest, the leading television market serving Central and Eastern Europe (CEE), has revealed key highlights of its 2025 edition, set to take place June 23–26 at the InterContinental Budapest. With a focus on connection, creativity, and commercial momentum, this year’s event will deliver high-impact conversations, fresh format strategies, and exclusive insights from top global media voices.

The conference features an expanded Formats track developed in partnership with Realscreen, the global authority on non-fiction and unscripted content. Highlights include “30 Minutes With” buyer briefings and the new Format Futures strand—case studies exploring international adaptation, transcreation, and scaling. Sessions include K7 Media’s global format briefing and a deep dive into Talpa Studios’ formula for international hits.

Headlining speakers include Andreas Briese, YouTube’s Regional Director for Central and Northern Europe, who will deliver the opening keynote focused on content growth and monetization in the CEE region. The “View from the Top” panel brings together influential regional executives from AMC Networks, RTL Croatia, ANT1, and more to discuss transformation, collaboration, and innovation in the evolving media landscape.

Other major features include:

Pitch & Play LIVE!, spotlighting the region’s most promising new formats;

CEE Breakout Hits, analyzing the top-performing new series and acquisition trends;

The debut of NATPE Honors Europe, recognizing visionary leaders shaping the continent’s media future;

Expanded networking events, including curated business meetings, market floor access, and the iconic NATPE Boat Party.

With over 85 exhibitors and more than 350 buyers already confirmed, NATPE Budapest 2025 is set to be a powerful platform for deal-making, discovery, and cross-border collaboration.