Originally broadcast on Viacom owned Spike (now Paramount Network), Pros Vs Joes aired for 5 series between 2006-2010 produced and created by MY ENTERTAINMENT. Athletes included Dennis Rodman, Michael Irvin, Darryl Strawberry, among 150+ Hall of Famers. The format has been updated and will be re-launched at MIPCOM by Glow Media.
In Pros Vs Joes ordinary people with a love and skill in sport, who never quite made it to the next level, will show their skills against infamous sports stars in various sports games. The Joes get to share the spotlight with their idols with the most successful Joe crowned winner.
Glow Media’s Managing Director, Siobhan Crawford: “I have chased this format for ages. We are in a time where older, familiar brands are out-performing new launches, where sports adjacent programming is in demand and everyone loves an underdog story. Now redeveloped, this format is stronger than ever”.
MY Entertainment Founder and CEO, Michael Yudin: “PROS vs. JOES, is an extremely passionate project of mine. This is every sports fans chance – to take a once in a lifetime shot and it is something the Pros talk about and is re-lived on social media for years afterward”.
Glow Media is an unscripted format distributor based in the UK and Belgium, formed in 2022 by industry veteran Siobhan Crawford and Belgian production house Free Kings. Glow Media sources, distributes, and develops content, connecting Europe and US markets.
MY Entertainment is an independent production company successful in creating digital and linear content. Founded in 2000 by Michael Yudin, MY Entertainment is best known for innovative formats, great storytelling, compelling characters, and high production values. In 2022, MY Entertainment was acquired by Media Content Services
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