Format

Treasure Box Japan returned to MIPCOM Cannes on Monday, October 12, bringing ten new Japanese unscripted formats to international buyers and producers.

Once again, Virginia Mouseler, Co-Founder and CEO of The WIT, led the showcase, highlighting the creativity and international potential of Japanese television entertainment.

The panel featured Tim Crescenti, CEO of Small World, Vasha Wallace, international format consultant, and Makito Sugiyama, Executive Director of BEAJ and Executive Producer of Treasure Box Japan 2026. Andrew Eborn also participated as audience host.

This year's selection included ULTRA MISSION (Nippon TV), Tri Tag (Fuji Television), Charge Me Up! (TV Tokyo), Panic Wheel (Kansai Television), SAVE MONEY (Chukyo TV), Fort Frensy (TBS), TRADE ROOM (TV Asahi), BET ON WHAT'S NEXT (ABC TV), Tested & Ranked (MBS) and Cash Stash (Yomiuri TV).

The presentation reinforced Japan's reputation for innovative game shows, reality competitions and unconventional entertainment concepts, while highlighting the growing international opportunities for Japanese format adaptations.

Organised by BEAJ and Japan's Ministry of Internal Affairs and Communications, Treasure Box Japan remains a key MIPCOM appointment for discovering the next generation of Japanese television IP.