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Banijay Entertainment has appointed Laurens Drillich as Chief Executive Officer of Banijay Latin America, placing him in charge of the group’s operations across Mexico, Brazil, Colombia and the US Hispanic market. Based in Miami and reporting to Banijay Entertainment CEO Marco Bassetti, Drillich will lead the newly established regional division, which brings together the group’s businesses across Latin America. The division includes Endemol Shine Boomdog in Mexico and its Banijay Colombia operation, scripted studio A Fábrica in Brazil, Mexico and the US Hispanic market, and São Paulo-based Endemol Shine Brasil. It also encompasses Endemol Shine Boomdog’s post-production company Wide Angle and Banijay Estúdios, the studio complex operated by Endemol Shine Brasil.

Banijay Latin America’s portfolio includes major entertainment franchises such as La Casa de los Famosos, MasterChef, All Together Now, Love is Blind Brasil, Physical 100 Mexico and LOL: Last One Laughing. The division also controls the Big Brother Brazil license and has produced scripted titles including Desperate Lies and Como Agua Para Chocolate, alongside theatrical releases, live experiences and branded and digital micro-content for platforms including Kwai and ReelShort.

Marco Bassetti, CEO of Banijay Entertainment comments: “As we continue to strengthen our footprint around the world, having dedicated regional leadership remains a priority. In concentrating our operations across Latin America, we are looking to maintain the region’s ongoing success and growth, while maximising value across our entertainment platform in content, live, digital and sport. Having played an instrumental role in the region for more than a decade, we believe Laurens is perfectly placed to lead this ambitious next phase.”
Drillich added: “We have already built an exceptional portfolio of talent and activities in Latin America, but fortunately there are still many more opportunities to be explored, as we look to continue evolving and shaping the future of entertainment across these beautiful countries. I could not be happier to be leading the strategy and supporting our efforts in bringing more amazing shows to screen that further elevate the Banijay brand on the world stage."

An Emmy award-winning producer and director, Drillich has served as President of Endemol Shine Latino since 2016, overseeing growth across the region and, more recently, working with Ben Samek, CEO of Banijay America, to expand the group’s Spanish- and Portuguese-language operations.