Markets

Iberseries & Platino Industria has unveiled another high-profile addition to the conference programme for its sixth edition, confirming Pedro Pina, Vice President of YouTube EMEA, as one of its keynote speakers. Pina will deliver the keynote session, YouTube: The Strategic Partner for the Audiovisual Ecosystem, exploring how the platform has evolved into a key partner for broadcasters, studios, distributors and producers. His presentation will examine YouTube's role in audience development, content monetisation, intellectual property value creation and the international expansion of premium content.

The keynote will also offer a broader perspective on the changing relationship between traditional media and digital platforms, highlighting the opportunities YouTube provides for extending the global reach of audiovisual content while enabling new business and revenue models.

The conference programme will also feature the finance-focused panel How to Secure Cash Flow in the New Content Economy?, addressing the growing influence of financial executives and investment funds in an industry where return on investment and robust financial metrics have become critical to bringing projects to market. The session will bring together Elisa Alvares, Global Intellectual Property Investment Director at Tower Peak Partners LLP (UK); Serge Hayat, President of Cinémage (France); and Phil Hunt, CEO of Head Gear (UK). The panel will explore how tax incentives, innovative financing structures and increasingly rigorous financial planning are reshaping the international audiovisual production landscape.

Iberseries & Platino Industria will take place from 29 September to 2 October at Matadero Madrid.