Industry

Banijay Live Studio, the experiential entertainment division of Banijay Live (part of Banijay Entertainment), is bringing THE BLACK MIRROR EXPERIENCE to Brazil for the first time through a co-production with immersive VR specialist Univrse and WOW Exibições. Opening on 31 July at Shopping Eldorado in São Paulo for a limited engagement, the attraction marks the fourth international destination for the immersive experience following successful runs in Montreal, Madrid and New York. Tickets will be available through Bilheteria Digital from 20 July, with an exclusive pre-sale for VIP members beginning 16 July.
Inspired by Charlie Brooker's acclaimed anthology series, THE BLACK MIRROR EXPERIENCE™ blends physical environments with free-roaming virtual reality, placing visitors inside an original standalone story set within the Black Mirror universe.

The experience begins with an invitation to the launch of Phaethon's latest innovation, LifeAgent, a revolutionary robot designed to simplify everyday life, anticipate users' needs and help them become the best version of themselves. What initially appears to be a flawless technological breakthrough gradually evolves into a darker and more unsettling scenario. Designed as a 60-minute hybrid experience for groups of up to six participants, the attraction places guests at the centre of the narrative, exploring the impact of technology and artificial intelligence on modern society.

"With The Black Mirror Experience, you're no longer just visiting a world or a cultural attraction - you're stepping into an entirely new form of entertainment. This isn't about watching a story unfold. It's about living it. And this time, you are the protagonist.” says François de Brugada, CEO of Banijay Live.
“What excited us most was the tension between the familiar and the strange - the feeling that the world you're about to enter might be just one decision away,” adds David Bardos, co-founder of Univrse. “That's exactly what Black Mirror has always done so brilliantly. We built this experience to live inside that feeling.”

Available globally on Netflix, Black Mirror has become one of the platform's most acclaimed original series, winning 29 major industry awards, including nine Emmy Awards and four BAFTAs, across seven seasons. Created by Charlie Brooker and produced by Broke & Bones, the series returned for its seventh season in April 2025, with Brooker, Jessica Rhoades and Annabel Jones serving as executive producers. The rights to the brand are represented by Banijay Rights.
Ahead of its Brazilian launch, THE BLACK MIRROR EXPERIENCE™ was presented in Cannes, where it received a Special Jury Mention in the Immersive Competition at the 2026 Cannes Film Festival.