Factual

Sky Documentary will air Sognando Rosso on March 20. The film premiered at MIPCOM (Cannes, 12–16 October 2025), with Luca Cordero di Montezemolo in attendance on La Croisette. Distributed by Fremantle, the documentary – internationally titled Luca: Seeing Red – charts the life of Ferrari legend Luca Cordero di Montezemolo. The company acquired worldwide rights ahead of launching the title to buyers at MIPCOM.

The documentary sees Top Gear's Chris Harris travel to Italy to meet his hero, blending rare archive and candid interviews to tell the story of a man who defined modern motorsport and Italian business. Directed, produced and written by Senna writer Manish Pandey and co-directed by Christopher M. Armstrong, the film dives deep into Montezemolo’s extraordinary career – from his early days under Enzo Ferrari to masterminding the brand’s golden eras with Niki Lauda and Michael Schumacher.

Luca di Montezemolo, commented: “I’ve lived my life at full speed, and this film captures that spirit, set against the stunning backdrop of Italy’s timeless beauty… It’s a story of passion, resilience, and the pursuit of excellence, values that define Ferrari and, I hope, inspire others. From the highs of world championships to the challenges that tested me, Seeing Red reflects not just my journey, but the incredible people and moments that shaped it. I’m proud to share this story with the world and I’m delighted that Fremantle, with its global reach and reputation for premium storytelling, will bring it to audiences everywhere.