Hasbro announced a multi-year collaboration with Malaysia’s National Film Development Corporation (FINAS) to support the company’s long-term entertainment strategy of scaling its kids' series animation production globally.
The agreement will see upcoming animated kids content projects produced in partnership with leading local studios, Lil Critter Workshop (2D) and Omens Studios (CG), reinforcing Malaysia’s position as a dynamic hub for world-class animation.
As part of this initiative, Hasbro Entertainment is developing multiple new animated kids' series projects across its portfolio of iconic global brands for digital, SVOD, and broadcast platforms worldwide. This collaboration represents a strategic expansion of the company’s global production pipeline while fostering opportunities for local talent development and creative industry growth.
“Expanding our kids series animation production footprint is central to Hasbro’s long-term strategy to deliver world-class storytelling across platforms,” said Kim Boyd, President of Licensing & Entertainment, Hasbro. “Malaysia’s supportive production environment and highly skilled creative community make it an ideal partner for this next chapter of our global animation strategy.”
Hasbro Entertainment Expands Animated Kids Content Strategy in Malaysia
