Format

Something Special Announces Five New Formats for MIPCOM 2024

Something Special Announces Five New Formats for MIPCOM 2024
Jin Woo Hwang, President of Something Special, South Korea’s top independent format agency, has unveiled five new formats for MIPCOM 2024. The slate includes a mix of heartfelt, experimental, and comedic series:

Unforgettable Duet: A touching unscripted series where dementia patients, with the help of their families and music, recall long-forgotten memories. The show ends with an emotional duet between the patient and a family member, followed by a tribute from a popular singer. Co-produced with Studio Rudolph, it debuted as the top show on MBN.

Penthouse Game: This experimental reality game show features contestants in financial difficulties competing for control of a luxury penthouse. Participants use gold tokens and strategize within an elevator-centered setting. The show originally aired on Channel A and WAVVE.

Hit-and-Miss Tour: A hilarious travel show where five comedians, friends for 20 years, compete in daily mini-games with the loser footing the bill. Sponsored by various tourism boards, this format is a top-rated show on Channel S.

I Am Single: A hyper-realistic dating show where 12 singles seeking marriage spend six days on "Single’s Land" to find their soulmate. The show, where participants use nicknames instead of real names, is a top-rated dating reality series on ENA and SBS Plus.

Who is She!: A scripted drama based on the hit South Korean film Miss Granny, where a 70-year-old woman magically becomes her 20-year-old self. Produced by Studio V+ and Idea Factory, the series will premiere on KBS2 in December 2024.

Additionally, fan favorite Battle in the Box [in photo], a celebrity game show where teams compete for space in a divided box, will also be highlighted. The format was recently optioned for the U.S. after a successful U.K. debut on U&Dave TV.

Hwang shared, “We’re thrilled to bring such unique formats, including Unforgettable Duet, Penthouse Game, and the scripted drama Who is She! to MIPCOM.”
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