Scripted

Strengthening its reputation as a leading exporter of scripted formats, Nippon TV, Japan's top multiplatform entertainment powerhouse, has finalized a landmark deal with Malaysia's premier content and entertainment provider, Astro. This agreement grants Astro the rights to adapt Nippon TV’s award-winning scripted series Love’s In Sight! (60-minute episodes) and Homeroom (60-minute episodes) for the Malaysian market. The adaptation deal for both series was brokered by Juita Viden, one of Malaysia’s largest independent distributors for local and international content. The Malay-language version of Love’s In Sight!, titled Dari Mata Turun ke Hati, is set to premiere on August 12th, with Homeroom (titled Kelas Tahanan Cikgu Hiragi in Malaysia) to follow shortly after. This announcement was made by Sally Yamamoto, Format Licensing, Content Business, Nippon TV.

Azlin Reza Azmi, Vice President of Malay, International, Kids & On Demand at Astro, expressed enthusiasm about the partnership: “We are thrilled to collaborate with Nippon TV to bring these two award-winning Japanese scripted series to our Malaysian audience. Astro is dedicated to producing content that features rich characters and compelling stories, ensuring we meet our customers’ high expectations for quality entertainment. This partnership reflects our commitment to delivering top-notch content. The upcoming series, Dari Mata Turun ke Hati and Kelas Tahanan Cikgu Hiragi, are adaptations of popular series that will retain the core elements that made them successful in Japan, while incorporating a local twist to resonate with Malaysian viewers. By localizing these series with talented local actors, we aim to offer our customers more engaging content that blends global appeal with local context and creativity.”

Sally Yamamoto also shared her excitement about the deal: “We are delighted to announce these first-time format deals in Malaysia for Love’s In Sight! and Homeroom, thanks to the passion and support from our partners at Astro. Love’s In Sight!, based on a popular manga, is filled with love, laughter, and heartfelt moments, portraying the lives of social minorities. Homeroom, already adapted in Turkey and Thailand, is poised to spark thoughtful discussions among Malaysian viewers. With Mother now adapted in eight countries, Nippon TV remains committed to sharing unique stories with global audiences.”