Scripted

CJ ENM has strengthened its collaboration with Prime Video India through a new multi-year content agreement that will bring more than 100 Korean titles to Indian audiences over the next two years, further expanding the reach of premium K-content in one of the world's fastest-growing streaming markets. The deal includes 26 upcoming series alongside a broad selection of CJ ENM's library programming, reinforcing the company's strategy to increase the global footprint of Korean storytelling while responding to growing demand for K-dramas in India.
To maximize accessibility, all new titles will be available with English subtitles as well as Hindi, Tamil and Telugu dubbing, allowing viewers across the country to watch Korean productions in their preferred language.

The rollout begins with Yumi's Cells Season 3, the latest chapter of CJ ENM's flagship franchise, which previously topped streaming charts in 81 countries. The upcoming slate also features Filing for Love, which reached No. 1 in 105 countries, The Legend of Kitchen Soldier, and the romantic comedy My Bias, My Boss, among other originals. In addition, Prime Video India will introduce a selection of CJ ENM's popular catalog titles, including Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love.

“Building on our strong global relationship with CJ ENM and the deal announced last year, we're excited to deepen this collaboration with a sharper focus on India,” said Shilangi Mukherji, director and head, SVOD business, Prime Video India. “The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
“At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them,” said Manish Menghani, director and head of content licensing, Prime Video, India. “The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content.”
Jangho Seo, EVP of Platform Division at CJ ENM, said, “We are pleased to collaborate with Prime Video India to bring CJ ENM's acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video's unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”