Israeli public broadcaster KAN 11 is giving the green light to a second series of the popular format The 1% Club, after its resounding success with local audiences. The unique and entertaining game show, created by Magnum Media and licensed by BBC Studios, first aired in Israel in October 2022. The series has captivated local audiences, and appetite for a new series is high with Kan 11 receiving over 1,000 requests within less than 24 hours to take part as a contestant.
The 1% Club is a fresh and funny primetime entertainment format that tests the nation’s intelligence, based on a scientific survey. It is not about what you learned at school or your ability to memorise facts – it’s about real intelligence. It’s a chance to test how your brain works through a series of questions that often lead to extremely entertaining answers. Everyone is on a level playing field, which means anyone can play along, making it perfect co-viewing for the whole family. Plus, if you’re smart enough, you could earn yourself a place in the 1% Club: an elite group of people who can honestly say they’re smarter than 99% of the population.
The 16x60’ episode Israeli series will go back into production in May and is scheduled to air later in Autumn.
Israel is one of six international markets to license the format from BBC Studios, which includes the Netherlands for RTL, Spain for Atresmedia Television and Australia for the Seven Network.
French broadcaster France Televisions reported that their local adaptation broke their viewing records with 3.5 million viewers and an 18.6% share for 4+ viewers. It has already been recommissioned for season two.
In Germany where the series is currently on air, broadcaster Sat1 reported that its share of viewers in the 14-49 demographic increased to over 11% by the third episode and have already ordered a second season. In the Netherlands, both seasons of The 1% Club launched #1 in their slot.
The UK series, hosted by Lee Mack, returned to ITV1 last Saturday, April 15th where it achieved a 30% share and 3.7m viewers on the overnights. The play-along app which was launched alongside the new series ranked #1 for all free apps in the UK.
André Renaud, SVP Global Format Sales at BBC Studios, said: “Putting real life intelligence to the test, with play-along problem solving continues to be a winning combination for our international customers and audiences alike. It’s exciting that the format is now coming back in France, Germany and in Israel to Kan 11, to an audience who have been so engaged with the first season.”
Tal Fraifeld, VP TV Division (KAN 11) at IPBC, said: " We are delighted by the great success of The 1% Club and are excited to continue working with BBC Studios on this format. The 1% Club has captivated our audience who are very engaged with the genre of intellectual skills and knowledge."
The agreement with Kan was brokered by Tommaso Muffato, Format Sales Manager for BBC Studios.