The 17th edition of L’Isola dei Famosi (the Italian adaptation of Celebrity Survivor) premiered on April 17th on Canale 5, achieving a winning debut: the adventure reality show led the evening with 2.9mln total viewers and a 23.3% average share, rising to 25.4% on the active public. The program hosted by Ilary Blasi touched peaks that exceeded 38% share and 4.6mln viewers. It was also confirmed as the most watched TV program, compared to its competitor and public broadcaster Rai1, which aired a rerun of crime drama Il Commissario Montalbano: from 9:45p.m. to 11:21p.m. Canale 5 reached 3.9mln viewers and 20.5% share, while Rai1 gathered 3.1mln viewers and a 16.6% share.
The show also performed excellently on young targets, reaching a 39.4% audience share among 25–34-year-olds.
Moreover, on social media, L'Isola dei Famosi was the most commented entertainment program of the entire day yesterday. On Twitter, the official hashtag #ISOLA dominated the podium of Twitter Italy.
Giancarlo Scheri, director of Canale 5, says: "Canale 5 celebrates the return to TV of one of the most anticipated reality shows of the year. 'Isola dei Famosi' also marks the return as host of one of Mediaset brightest stars, Ilary Blasi, accompanied by pundits Vladimir Luxuria and Enrico Papi, and the confirmed envoy Alvin. This is an edition that promises to be exciting, marked by the brilliant direction of Roberto Cenci who, with Banijay Italia and Mediaset, gives life to a productively challenging program, constantly at the center of mass media and social platforms, with many declinations on the networks and platform of the Mediaset Group. Good work to all!"