Content powerhouse Banijay today confirms EndemolShine Germany and Tim Mälzer (television chef, restaurateur, and presenter) have come together to found Potatohead Pictures. Led by EndemolShine Germany’s MD, Fabian Tobias, and Executive Director Sven Steffensmeier, the label will focus on developing new culinary formats.
EndemolShine Germany and Mälzer have worked together for eight years creating hit cooking formats such as Kitchen Impossible, and Chefs to Go (Mälzer and Henssler Deliver!), which has also been adapted in France. Elsewhere, Steffensmeier is behind popular shows Knife Fight Club, Ready to Beef and Kühlschrank öffne dich!. The company will build on their expertise within the culinary genre, and encourage innovative thinking in order to cook up the formats of tomorrow.
Fabian Tobias, Managing Director EndemolShine Germany: “The award-winning success story of Kitchen Impossible is also due to the interplay between Sven and Tim, which sparks creativity time and time again. I am therefore very much looking forward to the new company and the even more intensive partnership with Tim Mälzer.”
Tim Mälzer: “The collaboration with Sven had a special quality right from the start: creative, innovative and - this is what I particularly like - highly implementation-oriented. It is with this positive gut feeling that I am now entering the joint venture and I look forward to working even more closely together, developing formats, and of course, discovering new talent. I’m also excited about my role behind the camera!”
Sven Steffensmeier, Executive Director at EndemolShine Germany: “We have been playing with the idea of founding a company for a long time. We will build on our successful formats, the now huge network of chefs, and the fun and creative atmosphere we have when working together to become the go-to company for food content in the German-speaking world. However, we don’t want to limit ourselves completely to one genre and also want to develop formats beyond the topic of food with Tim.”
Potatohead Pictures is a subsidiary of EndemolShine Germany. Fabian Tobias and Sven Steffensmeier are the managing directors.