FormatBiz | La TV dei 100 e Uno premiered on Canale 5 with 2mln viewers

New entertainment show La TV dei 100 e Uno premiered on Wednesday, March 15 at 9.45 with 2.1mln viewers and an audience share of 16% vs Rai movie Tutta un'altra vita that reached 2.1mln viewers with 12.6%, an head-to-head that made Mediaset leader of the slot.

Hosted by Piero Chiambretti as the captain of an audience of 100 kids aged between 6 and 11 years old he introduced several vip guest stars like Paolo Bonolis and Michelle Hunziker.

The show gave the kids the possibility to show their talents and interact with the stars.

The 3 episodes series is produced internally by Mediaset.