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Argentina’s StoryLab to launch int’l unit at Content Americas led by Eugenia Link

Argentina’s StoryLab to launch int’l unit at Content Americas led by Eugenia Link

Argentine production company StoryLab will launch a new international division at C21’s Content Americas event next week and has hired Eugenia Link to run it as head of international coproduction and business development.
The aim of the new division is to “broaden [StoryLab’s] international horizon, develop new ideas and establish ties with the main players in the industry,” focusing on providing high-quality fiction for the global market.
Link will report directly to the general directors of StoryLab, Nacho Viale and Diego Palacio.
With more than 14 years’ experience in the television industry, she has previously led pan-regional content strategies for companies such as Fox Latin American Channels and The Walt Disney Company.
In the past year-and-a-half, she has developed her career independently, advising on strategy and content and business development for different production companies and platforms, in both Latin America and the US. Link said: “I am very happy with the challenge of collaborating with StoryLab to expand internationally. The main strategy will be to strengthen the portfolio of projects under development with potential for the international market, focusing on local stories that cross borders, that represent different audiences and have a hallmark of both narrative and artistic quality.”
The new division will look to establish links with authors, potential coproduction partners and networks and platforms to collaborate and provide “quality entertainment not to one but to all existing audiences.”
StoryLab is currently in pre-production on Frágiles, a drama series for the Argentine SVoD platform Flow. The story follows the investigation into a series of murders that will end up revealing the secrets of a sect in a town in southern Argentina
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