Industry

Generative AI content studio Gennie has partnered with UK-based non-scripted producer Phoenix Television to co-produce the eight-part documentary series “Birds Aren’t Real”, a project examining modern conspiracy theories and the mechanisms behind the spread of misinformation in the digital age.

The deal was announced at Realscreen Summit 2026 by Max Einhorn, CEO and co-founder of Los Angeles-based Gennie, alongside Miles Jarvis and Jaimi West of Phoenix Television. The series explores why conspiracy theories gain traction, how they evolve over time and what they reveal about public trust in media, science, institutions and authority.

“This is a fascinating topic that has intrigued me for many years, and I’m thrilled to help explore the line between fact and fiction. Our AI technology will dramatically enhance these stories, guiding viewers through the evolution of conspiracy theories and providing a deeper understanding of how these movements originate and take hold,” said Einhorn.

Miles Jarvis, added: “In an increasingly connected world where ideas can proliferate rapidly, we believe it is essential to responsibly examine these conspiracy theories and how they spread. We are excited to bring on Gennie’s AI expertise to truly show the viewer how these theories originate in this new and compelling series.”

Drawing its title from the viral Birds Aren’t Real phenomenon—which originated in 2017 as a satirical take on conspiracy culture before being embraced by some as a genuine movement—the series uses the case as a wider lens to explore how misinformation can spread and, in some cases, be taken seriously. Each episode focuses on a globally recognised conspiracy theory, examining its origins, the evidence cited by supporters and the historical, scientific or journalistic records used to distinguish belief from verified fact.

Topics explored in the series include birds aren’t real, the moon landing, the flat Earth movement, the disappearance of Malaysia Airlines Flight MH370, suppressed medical breakthroughs and claims involving hidden or withheld technologies, among others.

“Birds Aren’t Real” is currently seeking commissioning broadcasters and streamers, with global sales handled by BossaNova Media.