Mamma Mia the Musical
Transforming a content /franchising from scripted to unscripted is a trend that has become quite frequent recently. Among the titles of the last year we can remember The Real Dirty Dancing (from the famous movie of 1987: Friday’s Espresso - 28th Jan), The Real Love Boat (that takes its inspiration from the iconic 1970s scripted series), 007′s Road to a Million (a James Bond-inspired reality competition series, both in Friday’s Espresso - 1st Apr) and others.
Now it’s the turn of the musical Mamma Mia! (based on the songs of the ABBA) that will be a brand-new format on Uk channel ITV1 with the titles Mamma Mia! I Have a Dream. The competition show will search for two novice artists to play the roles of Sophie and Sky in a new version of the famous musical in London’s West. Contestants will be mentored by guest stars through unique workshops and judged by a panel of well-known experts in both music and theater.
The format is from The X Factor producer Thames (a Fremantle label) and Littlestar.
To read the other 2 articles about a new English company that creates digital-first formats (and its first “social talk”) and 2 Korean formats (that don’t seem unmissable, to tell the truth…) go to https://cmmespresso.substack.com/ and subscribe the FREE NEWSLETTER to be always updated about formats all around the world!
