Banijay, today announces its previous Head of Format Acquisitions, Carlotta Rossi Spencer, has taken up a new role as Head of Branded Content Business Development. The global-spanning, newly created role, tasks her with overseeing the delivery and fulfilment of new deals in this space, driving market penetration and revenue growth.
Reporting to the group’s Chief Strategy Officer, Marie Schweitzer, the position will see Rossi Spencer work collaboratively with the company’s local talent to enable and support new partnerships and opportunities to drive maximum value worldwide.
Marie Schweitzer comments: “While our labels around the world have worked in the branded content space for some time, there was a need to take a holistic view on this area of the business and explore innovative ways to drive further opportunity. Carlotta was always a determined acquirer and we’ve no doubt she’ll now be an impressive force in this field as we collectively build out our strategy.”
Carlotta Rossi Spencer comments: “I’m so looking forward to embarking on this new challenge. Having spent a number of years in acquisitions, the time was right for a change, and I’m pleased to be supporting the group in ramping up its efforts in branded content. There is so much room for further growth and in investing the time in building new relationships, I’ve no doubt 2023 has a lot in store for Banijay, and its reputation in being the perfect go-to for global brands.”
Previously Rossi Spencer served as Head of Format Acquisitions for Banijay and was responsible for acquiring Unscripted formats with cross-country appeal for the group’s 120+ production entities. Leading the process from industry analysis to negotiation and completion, she established strong relationships worldwide, aiding the business in its ambitions to be a top destination and go-to for content developers, distributors and brand managers alike. As part of the role, she also assisted the in-footprint production labels with the local roll-out of all formats acquired, as well as Temptation Island.
Outside Banijay, she has also held several roles in research and development, having begun her career in journalism and communications. The new role is effective immediately.