The Celebrity version of Big Brother also premiered with season numeber 7, hosted by Alfonso Signorini with two co-guest stars: Sonia Bruganelli and Orietta Berti. The show broadcast on Monday, September 19, reached 2.6mln viewers and a 21.7% audience share in the 4+, which reached a 24.7% share in the commercial target (15-64), leading the slot in the target, and a 38.4% share in the 15-19.
TV 8 launched a new quiz show 100% Italia hosted by Nicola Savino. An original game show produced by Banijay in which two couple compete against each other answering questions already asked to a panel of 100 Italians in studio. The show broadcast on Monday, September 12, recorded 518,000 viewers and a 2.7% audience share in the 4+. Tuesday, September 13, the second episode delivered 548,000 viewers and a 2.9% audience share in the 4+.
The BBC formats Sewing Bee in Italy premiered with the italian title Tailor Made – Chi ha la stoffa?, presented by Tommaso Zorsi on Wednesday, September 14, but the first episode reached only 287,000 viewers, a 1.6% audience share in the 4+ and a 4% share in women targets.
Sky Uno launched the 16th season of the talent contest X Factor on Thursday, September 15, the first episode averaged 638,000 viewers (790,000 viewers on all platforms) and a 3.9% audience share in the 4+.