After the resounding success of the first series, Belgian channel VTM has recommissioned the popular factual entertainment format created by PIT, the internal production house of DPG Media, So They Say. The second series is currently in production, with a release date yet to be determined.
The average share of the first series was 31.8% (18-44 key demographic), impressive when compared against VTM’s channel average of 25.8% (18-44). In addition, the format performed phenomenally well on VTM GO, the channel’s AVOD platform, with an average of 77,761 views per episode compared to the 30,000 views per episode average, amounting to a stunning increase of 159%.
The lighthearted and entertaining format So They Say tries to determine if what people say is true, actually is true. Two hosts call on 100 people in the nation who happen to share the most common surname to join them. Together they discover the truth about such common So They Say claims as “it’s faster to switch lanes when in traffic” and “average individuals eat eight spiders while they’re asleep.”
With a second series on its way, it’s now time to find even more answers we’ve unknowingly been curious about all of our lives.