Format

Dating show Let Love Rule travelling across Europe

Dating show Let Love Rule travelling across Europe
February 11, 2021 - Reality dating format Let Love Rule is continuing its success across the globe. In the UK, local version The Cabins rounded up its first season on ITV2 and the sizzling show achieved impressive ratings, both on linear tv as well as on demand. The 7-day average for the entire season (15 episodes, all device viewing) is 506k viewers, making The Cabins the #2 ITV2-original show outside of the Love Island brand since the start of 2020 (both TV & On-demand).
Across the series, catch-up viewing on the ITV Hub after the linear broadcast night proved to be an incredible added value for the show, as it more than doubled (117%) its overnight volume with catch up and on-demand viewing. Hub viewing made up 43% of the 7-day audience of The Cabins.
To date, there have been 3.3 million hours of The Cabins consumed on ITV Hub, more than any other Entertainment show on the platform this year so far. The Cabins is a 12 Yard production.

Says Maarten Meijs, President Global Entertainment, ITV Studios, ‘Let Love Rule is a great example of a format with cross-platform power. The numbers we see in the UK and across the other versions directly plays to the trend of networks pursuing a “content-based strategy” with programming distributed across linear and on-demand platforms to grow brand awareness. With its binge-factor and recurring viewership data, this format also lends itself very well for on demand only, just as we see with Love Island in some territories, with great success!’

Also in Sweden, the ITV Studios Sweden production proved its fit for on demand streaming by its strong performance where it was consistently in the overnight top listed shows for TV4 Play. In The Netherlands, where the format originated and is being co-produced by ITV Studios Netherlands and TEP, the show is also performing incredibly well. The linear ratings have gone from strength to strength with record numbers in the month of January and is proving to be hugely valuable as lead the channels’ primetime programming. Also here we see that catch up viewing attributes to the show. The second season tripled its total number of online viewers compared to series 1 on platform KIJK. This demonstrates that viewers watch the show back from the start of season 1.
Not only in terms of viewing figures the show is a success: the program has already yielded 37 love couples so far, and believe it or not: wedding bells are ringing! Two contestants of the first season have announced their engagement. Due to its success, SBS6 decided to broadcast Let Love Rule XL episodes in addition to the daily episodes on Monday evening, starting February 15th for six weeks in the prime time slot.

In Belgium the show will launch on February 14th on both VTM and VTM2, and will also be available on VTM Go. It will be produced by Dok1 Media.

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