ViacomCBS International Studios (VIS), a division of ViacomCBS Networks International (VCNI), announced the launch of a new kids content division with the appointment of Nina Hahn as Head of VIS Kids, in addition to her role as Senior Vice President of Production & Development at Nickelodeon International. Based in London, Hahn will report to Juan “JC” Acosta, President, ViacomCBS International Studios and ViacomCBS Networks Americas, while continuing to report to Jules Borkent, Executive Vice President, Kids & Family, VCNI.
VIS is a global leader in the development and production of premium content for all platforms, genres and formats. The launch of VIS Kids allows for the expansion of the studio’s global kids content pipeline, broadening its kids content offering to include short and long form content that will be produced and sold to third parties, in addition to ViacomCBS brands and platforms.
As Head of VIS Kids, Hahn will focus on growing VIS’s kids content pipeline and expanding its global footprint. Hahn will lead on sourcing and developing originals within animated, live action and preschool genres by aligning closely with the studio’s production and development teams across Latin America, the U.K., Spain and Israel. Hahn will collaborate closely with domestic and international counterparts, along with an expanded central team that will include international development and production, sales and distribution.
During her tenure at Nickelodeon, Hahn pioneered the organization’s first global hub for content sourcing and creation, and she has initiated first-of-its-kind projects with markets like China with Deer Squad, a co-production with iQiyi; Israel with Spyders, Nickelodeon International’s first original co-production with Ananey Studios; and India with The Twisted Timelines of Sammy & Raj, the brand’s first collaboration with Viacom18. Hahn has brought in over 2,000 hours of original content for the kids brand and led enterprise-wide efforts like Nickelodeon’s first global Writer’s Program, as well as the brand’s first global Shorts Program, which spawned It’s Pony, Nickelodeon International’s first original animated series for the 8-10 kids demographic to be greenlit by the U.S. for a global roll-out, and Shark Dog, VIS’ first internationally originated global animated series for Netflix, premiering worldwide in 2021.
With 30 series in production and 50 more in development, VIS is a key component of ViacomCBS’ content ecosystem. VIS has seen nearly 50 percent average revenue growth since inception, and the launch of VIS Kids will ensure continued revenue growth, while also serving as a foundation for the studio’s plan to develop more than 30 new kids shows over the next three years.
“VIS has an existing footprint in the kids arena with successful series like Club 57 and Noobees, so we felt it’s time to launch our own kids division of ViacomCBS International Studios. Nina has been a driving force behind many of Nickelodeon’s groundbreaking and award-winning series across the globe, and I am confident she will build on VIS’ momentum at the helm of VIS Kids,” said Acosta.
Hahn stated, “I’m honored to be heading up VIS Kids and plan to establish deep, diverse and inclusive roots in kids content. The launch of VIS Kids furthers our studio’s model of creating specialized divisions with central leadership, to ensure we can take full advantage of strategic opportunities that support VIS’ continued advancement.”